Tulum Guide

Visit Tulum, Mexico, and see where we are continuously inspired to create. Whether you wander up and down the endless beach road, or explore the quaint but bustling town, there's magic everywhere.

Eat & Drink

Most eating establishments span either breakfast and lunch, or lunch and dinner. Plan carefully to avoid closed doors. Always bring cash.

To-go tacos at Tacos de Canasta
This little stand sells $8-peso ready-made tacos from a basket. The menu changes daily but usually offers beans, potato, chorizo, eggs with chaya, chicken, and barbacoa. If you get your meal to stay, ask the Gael Garcia look-alike behind the juice press for a glass of tangy, fresh-squeezed OJ. Go early—they close up shop once all sold out.

Gitano tulum Gitano ©

Dinner & cocktails at Gitano
Located right next to JOSA's shop on km 7 of the beach road, Gitano is the perfect spot to refuel and unwind after a day of beach-going and shopping. Stay awhile for the DJ and dance under Gitano's [in]famous jungle disco ball, or just enjoy the night lounging in one of the many chaises.

Inspired Sushi at Nao Tulum
Fresh sushi made from the catch of the day. Need we say more.

Retro California Arca
Arca looks like someone plopped a Palm Springs classic bar into the jungle and forgot the roof. Look to your table for California-style food and drink; in front of you for a inspired 70's bar; up to the night sky for the milky way. 

Farm-to-table at Hartwood
Hartwood is the most in-demand spot in Tulum. Get in line around 5pm else you will be waiting all night for a seat. The menu changes daily based on what's fresh that morning. Opens for dinner at 6pm, closed on Mondays and Tuesdays.

Trans-Mexican at Los Aguachiles
Look no further for a million and one ways to prepare fish dishes from coast to Mexican coast. Open for lunch and early dinner. Play a game of foosball with some locals while you're there.

Chill Vibes at Taqueria La Eufemia
Not all of Tulum beach is fashion-mag ready. Taqueria La Eufemia is the classic kitschy hangout spot for locals who want good tacos and buckets of beer. Open late.

Local Vibes at Todos Santos
Come early in the evening and enjoy a selection of mezcals to sip in the Mexican-gothic décor. Come late and mingle with the locals getting off their shifts, until 4am.

See & Do

tulum ruins

Tulum ruins and beach. Creative Commons

A piece of history at Las Ruinas [The Ruins]
Where Tulum gets its namesake. The famous ruins are situated along the coastline to form a protective wall, or tulum in Mayan. Go early in the day or late in the evening to avoid the harsh sun and crowds. Bring your bathing suit—you can swim beneath the ruins for a truly magical afternoon. Go with a guide, or at your own pace. When you're done, walk over to Playa Pescadores for fresh ceviche and a beer.

Live music at Batey Mojito & Guarapo Bar
¡No mames, güey! This eclectic bar uses the press on the back of an old VW Beetle to press its own sugarcane syrup for mojitos. Live music every night from artists all over the world never disappoints. Some nights feature artists creating pieces to the music, which you can win in a raffle. Be sure to say hello to their resident pet rooster, Carlito.

Temazcal ceremony at Maya Tulum Retreat & Resort
When in Rome. Don't miss the chance to experience a traditional Aztec purification ceremony called temazcal lead by a shaman. Inside a small sweat lodge, an herbal tea made splashed over heated volcanic produces a powerful fragrant steam. A series of four guided meditations accompanied by chanting and ancient music lead you to utter bliss. Ceremony takes about three hours, about half inside the sweat lodge. Ask for a private ceremony for a more intimate experience.

Full Moon Party at Papaya Playa
One Saturday a month, this popular beachfront hotel and restaurant celebrates the coming of the full moon with an all-night dance party. Multiple bars and stadium-style flooring overlooking the beach lends plenty of room for the whole town to attend. If you miss the full moon, no worries—every saturday is a dance party. $300 pesos to get in after about 10pm.

Thursdays at Casa Jaguar
On a Thursday night after 10pm, there's no better spot to feel the Tulum vibe than bar Casa Jaguar. The dance floor nestled in the jungle fills up with a crowd of yogis, travelers, and locals to dance to top-notch DJs and musicians.


Our favorite shopping spots are located around km 7 of Boca Paila, close to JOSA's flagship store.

KM33New boutique KM33 features luxurious leather bags, accessories, and home goods. And it's right across from JOSA tulum!

La Troupe: Breezy bohemian clothing, accessories, and homegoods are all made locally by Mayan women. A touch of Mexican style in classic and versatile shapes and fabrics.

CARAVANA: Edgy leather accessories and lux cotton wear abound in this funky shop housed in a giant tent.

Chedraui: Located on the beach access road, this huge new supermarket should be your first stop if you plan on stocking up on food and alcohol, or to pick up pool and beach gear. They even sell motorcycles, if you dare.

Swim & Play

JOSA's Top 3 Cenotes

If you miss exploring the underground river system known as cenotes, you miss half of the Yucatan's beauty. Bring or rent your snorkel gear on site lest you miss the treasures beneath the surface. Aim to go during the week and avoid Sundays to miss crowds. Our top 3 cenotes have restrooms and changing facilities and are open around 8am to 5pm and have small entrance fees.

  1. Gran Cenote
    The perfect mix of lush jungle and awe-inspiring caves. Excellent for snorkeling. Stay awhile and see how the changing sun lights up new parts of the caverns. Most overheard phrase: “Holy shit.”
  2. Cenote Manatee/Casa Cenote
    People disagree on the proper name for this cenote, but its beauty can speak for itself. Swimmers can see numerous fish and birds darting in and out of the mangrove forest that surrounds the sparkling waters. A living aquarium. Eat at the restaurant across the way on the beach and you can spend the entire day there.
  3. Dos Ojos
    Perfect for the fearless explorer. Hundreds of feet of swimmable caves invite snorkelers and SCUBA divers alike to look back into prehistory. Ask for a guide to take you to the bat cave.

Tours & More

If you want a guided tour of Tulum's natural wonders or to be taken to the best dive spots, look no further than Mexico Kan Tours and ProTec Dive Center. Experts will show you the best of the best of the Yucatan's jungles, reefs, archaeological sites, and caves!

JOSA's Top 3 Beaches

All beaches in Tulum except Xcacel are open to the public 24 hours a day. Just bring your towel and JOSA kaftan!

  1. Parayso
    Just across from JOSA you'll find a stretch of beach known as Parayso. A favorite for its soft sand, gentle waves, and food and drink options. Eat up tacos and a coco frio at Eufemia Taqueria.
  2. Pescadores
    This small beach area is actually leased from local fishermen, who embark in the morning to provide local restaurants with the catch of the day. Except for when there are parties around the pirate ship in front of Villas Pescadores hotel, this area is easy-going and quiet.
  3. Xcacel
    Our little secret. Actually a turtle reserve located about 15 minutes north of Tulum pueblo, this tucked-away beach features some of the most pristine and sparkling waters in the Yucatan. There is also a small but pretty cenote nearby—take a refreshing dip to wash the salt off. $20 peso entrance fee. Closes at 5pm. Bring snacks and water.


Coqui Coqui courtyardCoqui Coqui ©

Rejuvenating and Cleansing

Sanará means “you will heal” in Spanish. This hotel and yoga studio features a wellness center with a series of cleansing programs. Maya Tulum offers all-inclusive wellness packages and retreats that integrate Mayan traditions, yoga, and spa treatments. Try and snag a room on the south side.

Rustic and Charming

For hippie chic meets rustic tranquility, Casa Violeta boutique hotel with its cute bar and restaurant is the perfect size for quiet relaxation. Also, pizza. New in town Hotel Nomade is a boutique spot that also hosts retreats, workshops, and talks.

Sexy and Chic

One of Tulum's sexiest hotels with private plunge pools, outdoor showers, and smooth jazz at the beach lounge is Be Tulum. The traditional facades of Ana y Jose house modern amenities. Suites feature their own plunge pools.

Other travel tips:

If you want personalized travel concierge, the friendly folks over at Front Desk are at your service. They can help you with anything you need to plan your trip to Tulum: tours, housing, hotel reservations, nannies, restaurants reservation, shuttles, weddings, events and more!
  1. Carry cash and your ATM/debit card. The machines around town and in the banks give fair rates.
  2. Bring or buy eco-friendly sunblock and bugspray to protect the delicate ecosystems of the jungle and cenotes.
  3. If you do not rent a car, the best way to get around is either taxi or bike, as parking is limited and traffic can get tight. Multiple locations rent bikes per day or week, all around $12 USD/day. Taxis run from $30 to $150 pesos per trip, depending on where you are going and the time of day.
  4. If you plan on walking or biking at night, bring a flashlight or make sure your flashlight app is installed and working. It's dark out there in the jungle.

Ready to visit Tulum? Order your JOSA tulum kaftan for the perfect outfit that will take you from beach to restaurant to dancing all night. Shop now