Visit Tulum, Mexico, and see where we are continuously inspired to create. Whether you wander up and down the endless beach road, or explore the quaint but bustling town, there's magic everywhere.
Most eating establishments span either breakfast and lunch, or lunch and dinner. Plan carefully to avoid closed doors. Always bring cash.
To-go tacos at Tacos de Canasta
This little stand sells $8-peso ready-made tacos from a basket. The menu changes daily but usually offers beans, potato, chorizo, eggs with chaya, chicken, and barbacoa. If you get your meal to stay, ask the Gael Garcia look-alike behind the juice press for a glass of tangy, fresh-squeezed OJ. Go early—they close up shop once all sold out.
Dinner & cocktails at Gitano
Located right next to JOSA's shop on km 7 of the beach road, Gitano is the perfect spot to refuel and unwind after a day of beach-going and shopping. Stay awhile for the DJ and dance under Gitano's [in]famous jungle disco ball, or just enjoy the night lounging in one of the many chaises.
Inspired Sushi at Nao Tulum
Fresh sushi made from the catch of the day. Need we say more.
Retro California Arca
Arca looks like someone plopped a Palm Springs classic bar into the jungle and forgot the roof. Look to your table for California-style food and drink; in front of you for a inspired 70's bar; up to the night sky for the milky way.
Farm-to-table at Hartwood
Hartwood is the most in-demand spot in Tulum. Get in line around 5pm else you will be waiting all night for a seat. The menu changes daily based on what's fresh that morning. Opens for dinner at 6pm, closed on Mondays and Tuesdays.
Trans-Mexican at Los Aguachiles
Look no further for a million and one ways to prepare fish dishes from coast to Mexican coast. Open for lunch and early dinner. Play a game of foosball with some locals while you're there.
Chill Vibes at Taqueria La Eufemia
Not all of Tulum beach is fashion-mag ready. Taqueria La Eufemia is the classic kitschy hangout spot for locals who want good tacos and buckets of beer. Open late.
Local Vibes at Todos Santos
Come early in the evening and enjoy a selection of mezcals to sip in the Mexican-gothic décor. Come late and mingle with the locals getting off their shifts, until 4am.
A piece of history at Las Ruinas [The Ruins]
Where Tulum gets its namesake. The famous ruins are situated along the coastline to form a protective wall, or tulum in Mayan. Go early in the day or late in the evening to avoid the harsh sun and crowds. Bring your bathing suit—you can swim beneath the ruins for a truly magical afternoon. Go with a guide, or at your own pace. When you're done, walk over to Playa Pescadores for fresh ceviche and a beer.
Live music at Batey Mojito & Guarapo Bar
¡No mames, güey! This eclectic bar uses the press on the back of an old VW Beetle to press its own sugarcane syrup for mojitos. Live music every night from artists all over the world never disappoints. Some nights feature artists creating pieces to the music, which you can win in a raffle. Be sure to say hello to their resident pet rooster, Carlito.
Temazcal ceremony at Maya Tulum Retreat & Resort
When in Rome. Don't miss the chance to experience a traditional Mayan purification ceremony called temazcal lead by a Mayan shaman. Inside a small sweat lodge, an herbal tea made splashed over heated volcanic produces a powerful fragrant steam. A series of four guided meditations accompanied by chanting and ancient music lead you to utter bliss. Ceremony takes about three hours, about half inside the sweat lodge. Ask for a private ceremony for a more intimate experience.
Full Moon Party at Papaya Playa
One Saturday a month, this popular beachfront hotel and restaurant celebrates the coming of the full moon with an all-night dance party. Multiple bars and stadium-style flooring overlooking the beach lends plenty of room for the whole town to attend. If you miss the full moon, no worries—every saturday is a dance party. $300 pesos to get in after about 10pm.
Thursdays at Casa Jaguar
On a Thursday night after 10pm, there's no better spot to feel the Tulum vibe than bar Casa Jaguar. The dance floor nestled in the jungle fills up with a crowd of yogis, travelers, and locals to dance to top-notch DJs and musicians.
Our favorite shopping spots are located around km 7 of Boca Paila, close to JOSA's flagship store.
KM33: New boutique KM33 features luxurious leather bags, accessories, and home goods. And it's right across from JOSA tulum!
La Troupe: Breezy bohemian clothing, accessories, and homegoods are all made locally by Mayan women. A touch of Mexican style in classic and versatile shapes and fabrics.
CARAVANA: Edgy leather accessories and lux cotton wear abound in this funky shop housed in a giant tent.
Chedraui: Located on the beach access road, this huge new supermarket should be your first stop if you plan on stocking up on food and alcohol, or to pick up pool and beach gear. They even sell motorcycles, if you dare.
If you miss exploring the underground river system known as cenotes, you miss half of the Yucatan's beauty. Bring or rent your snorkel gear on site lest you miss the treasures beneath the surface. Aim to go during the week and avoid Sundays to miss crowds. Our top 3 cenotes have restrooms and changing facilities and are open around 8am to 5pm and have small entrance fees.
All beaches in Tulum except Xcacel are open to the public 24 hours a day. Just bring your towel and JOSA kaftan!
Sanará means “you will heal” in Spanish. This hotel and yoga studio features a wellness center with a series of cleansing programs. Maya Tulum offers all-inclusive wellness packages and retreats that integrate Mayan traditions, yoga, and spa treatments. Try and snag a room on the south side.
For hippie chic meets rustic tranquility, Casa Violeta boutique hotel with its cute bar and restaurant is the perfect size for quiet relaxation. Also, pizza. New in town Hotel Nomade is a boutique spot that also hosts retreats, workshops, and talks.
One of Tulum's sexiest hotels with private plunge pools, outdoor showers, and smooth jazz at the beach lounge is Be Tulum. The traditional facades of Ana y Jose house modern amenities. Suites feature their own plunge pools.
Ready to visit Tulum? Order your JOSA tulum kaftan for the perfect outfit that will take you from beach to restaurant to dancing all night. Shop now